Free Professional Classes and Certifications in Marketing

Note: Companies may change their policies over time, and some opportunities listed here may no longer be free or available. Please verify their terms before committing.

HubSpot Academy

HubSpot Academy offers a wide range of free courses and certifications to enhance your marketing and sales skills:

• HubSpot Reporting: Learn how to utilize reporting tools for data-driven decisions, manage data effectively, and report on customer journeys.

• Inbound Sales: Discover how to build trust and rapport with potential clients to boost conversion rates.

• Email Marketing: Master strategies for creating effective email campaigns, optimizing performance, and crafting personalized messages.

• Inbound Certification: Understand the fundamentals of inbound marketing, including search engine optimization (SEO) and creating high-converting landing pages.

• Contextual Marketing: Learn to segment website visitors, create a contextual marketing strategy, and develop smart content.

• Sales Enablement: Align marketing and sales efforts, enhance lead generation, and optimize the sales process.

  
  

Fundamentals of Digital Marketing free course & certificate by Google

This 40-hour course by Google provides an in-depth introduction to digital marketing. It includes 26 modules, short videos, and quizzes, with most modules taking 15 to 45 minutes to complete. Topics covered include:

• Digital Marketing Strategies: Develop strategies for digital marketing and e-commerce.

• Customer Engagement: Learn to attract and engage customers using social media, email, and search channels.

• Marketing Analytics: Measure and analyze campaign performance and share insights.

• E-Commerce: Build and optimize e-commerce platforms, analyze performance, and boost customer loyalty.

• Data Insights: Turn digital data into actionable insights to improve campaign results.

• Google Tools: Gain proficiency with Google Analytics, Search Console, and Ads to monitor strategies and ROI.

  
  

Microsoft Advertising Certified Professional

This program teaches how to leverage Microsoft Advertising to improve ad performance, enter new markets, and optimize budgets. Key areas include:

• Campaign Creation: Learn to set up optimized campaigns targeting segmented audiences on Bing.

• Bidding Strategies: Master automation and bidding strategies to maximize budgets.

• Campaign Monitoring: Monitor performance and implement improvements.

• Certifications: Earn credentials in Search, Native & Display, and Shopping to showcase expertise.

  
  

SMstudy® Digital Marketing Certifications 

SMstudy® offers four free certifications covering various marketing fundamentals. Upon completing the coursework, you can validate your skills with an exam and earn certification.

• Digital Marketing Fundamentals: Learn about digital marketing channels, frameworks, and effective strategies for reaching audiences.

• Marketing Strategy Fundamentals: Understand key concepts in marketing strategy to manage sales and marketing efforts effectively.

• Marketing Research Fundamentals: Gain insights into conducting marketing research and analyzing data to guide decision-making.

• Corporate Sales Fundamentals: Explore key concepts in corporate sales to enhance your sales and marketing framework.